{"id":2970,"date":"2021-04-20T09:47:14","date_gmt":"2021-04-20T07:47:14","guid":{"rendered":"https:\/\/www.aptunion.com\/?p=2970"},"modified":"2021-06-11T09:06:35","modified_gmt":"2021-06-11T07:06:35","slug":"clean-label","status":"publish","type":"post","link":"https:\/\/www.aptunion.com\/fr\/2021\/04\/20\/clean-label\/","title":{"rendered":"CLEAN LABEL"},"content":{"rendered":"\n

Le concept du Clean Label est de plus en plus \u00e0 la mode chez les industriels. En effet, les consommateurs sont en qu\u00eate de naturalit\u00e9 et de transparence. Ancr\u00e9e dans une d\u00e9marche d\u2019am\u00e9lioration continue, Aptunion r\u00e9pond aux exigences les plus \u00e9lev\u00e9es en termes de qualit\u00e9. L\u2019entreprise s\u2019engage vers une mise au naturel de ses produits.<\/p>\n\n\n\n

<\/p>\n\n\n\n

En qu\u00eate de naturalit\u00e9 et transparence<\/strong><\/h3>\n\n\n\n

<\/p>\n\n\n\n

Les consommateurs font davantage attention \u00e0 leur sant\u00e9 depuis le d\u00e9but de la pand\u00e9mie et se m\u00e9fient des produits industriels. Les inqui\u00e9tudes li\u00e9es \u00e0 l\u2019alimentation sont en nette progression. Ils recherchent des produits moins transform\u00e9s et sans ingr\u00e9dients controvers\u00e9s qui pourraient \u00eatre n\u00e9fastes \u00e0 leur sant\u00e9. Ils portent ainsi plus attention \u00e0 la liste des ingr\u00e9dients apparaissant sur ces produits. Selon une enqu\u00eate consommateur (Global Data, 2018), 46 % estiment qu\u2019ils sont plus enclins \u00e0 privil\u00e9gier une marque au lieu d\u2019un autre si elle utilise des ingr\u00e9dients naturels. <\/p>\n\n\n\n

De plus en plus vigilants, les consommateurs souhaitent d\u00e9sormais avoir un maximum d\u2019informations sur les produits qu\u2019ils ach\u00e8tent. Cette pr\u00e9occupation les pousse \u00e0 chercher des produits \u00ab Clean Label \u00bb.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Qu\u2019est-ce que le Clean Label ?<\/strong><\/h3>\n\n\n\n

<\/p>\n\n\n\n

Clean Label est un terme associ\u00e9 \u00e0 la naturalit\u00e9 des ingr\u00e9dients. Il consiste \u00e0 r\u00e9duire la liste des ingr\u00e9dients \u00e0 son strict minimum, la clarifier en utilisant des mots courants et r\u00e9duire les additifs et allerg\u00e8nes. Les formules scientifiques sont remplac\u00e9es par des ingr\u00e9dients reconnaissables et provenant de vrais aliments. Elles sont rassurantes pour le consommateur. On retrouve alors des all\u00e9gations comme : sans conservateurs, sans OGM, sans lactose, sans nitrates, etc. De plus, l\u2019utilisation d\u2019aliments courants en tant qu\u2019\u00e9dulcorants, colorants ou saveurs permet de consid\u00e9rer ces aliments comme des ingr\u00e9dients plut\u00f4t que des additifs. Les produits Clean Label ont enregistr\u00e9 une nette croissance depuis 2020. Selon une \u00e9tude en 2017, 35,85% des consommateurs fran\u00e7ais estiment que \u00ab clean \u00bb implique des all\u00e9gations naturelles ou organiques. 31,72% estiment que \u00ab clean \u00bb signifie priv\u00e9 d\u2019ingr\u00e9dients artificiels.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Source : R\u00e9sultats enqu\u00eate consommateur Global Data \u2013 Compr\u00e9hension du \u00ab Clean Label \u00bb pour le consommateur, 2017<\/em><\/p>\n\n\n\n

<\/p>\n\n\n\n

Les inclusions clean d’Aptunion<\/strong><\/h3>\n\n\n\n

<\/p>\n\n\n\n

Aptunion r\u00e9pond ainsi \u00e0 cette tendance. En effet, la quasi-totalit\u00e9 des gammes de produits propos\u00e9es aujourd\u2019hui sont \u00ab clean \u00bb, c’est-\u00e0-dire avec un nombre d\u2019additifs r\u00e9duit voire totalement absent. Ceci est possible gr\u00e2ce \u00e0 la combinaison de l\u2019expertise de nos ma\u00eetres confiseurs, de la recherche d\u2019ingr\u00e9dients \u00ab clean \u00bb et du travail de d\u00e9veloppement produit initi\u00e9 par notre d\u00e9partement R&D.<\/p>\n\n\n\n

Par exemple, nos past\u00e8ques confites et nos bigarreaux confits, issus de fruits cultiv\u00e9s en Provence, sont disponibles avec des colorants naturels et sont sans conservateurs. C\u2019est la teneur en sucre qui sert de conservateur naturel au produit. Les gammes s\u2019orientent \u00e9galement vers la naturalit\u00e9 des ingr\u00e9dients, des colorants et des ar\u00f4mes.<\/p>\n\n\n\n

Aptunion a \u00e9galement d\u00e9velopp\u00e9 une gamme de produits bio qui r\u00e9pond \u00e0 la demande croissante du march\u00e9 et des consommateurs.<\/p>\n\n\n\n

Notre centre R&D est \u00e0 l\u2019\u00e9coute des clients pour r\u00e9pondre \u00e0 leurs besoins. Il aime partager son expertise en cr\u00e9ant des recettes personnalis\u00e9es.<\/p>\n\n\n\n

Retrouvez nos produits sur www.aptunion.com\/fr<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le concept du Clean Label est de plus en plus \u00e0 la mode chez les industriels. En effet, les consommateurs sont en qu\u00eate de naturalit\u00e9 et de transparence. Ancr\u00e9e dans une d\u00e9marche d\u2019am\u00e9lioration continue, Aptunion r\u00e9pond aux exigences les plus \u00e9lev\u00e9es en termes de qualit\u00e9. L\u2019entreprise s\u2019engage vers une mise au naturel de ses produits. […]<\/p>\n","protected":false},"author":1,"featured_media":2973,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[111],"tags":[46,140,93,78,141,134,125,142],"class_list":["post-2970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendances","tag-aptunion-fr","tag-clean","tag-clean-label","tag-fruits-confits","tag-frutis","tag-inclusions","tag-naturel-2","tag-tendance"],"yoast_head":"\nDes inclusions de fruits Clean Label chez Aptunion<\/title>\n<meta name=\"description\" content=\"Aptunion r\u00e9pond \u00e0 la tendance du clean label en proposant des inclusions de fruits avec une liste d'ingr\u00e9dients tr\u00e8s clean.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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